Have you ever fallen down a shopping rabbit hole? You know, when one great brand leads you to another with a similar aesthetic, and then another, and then another? That's basically what happens when we shop on Tictail, the easiest platform for discovering emerging brands from around the globe. Every two weeks, we're teaming up with the site to unearth a selection of brands you probably don't know about, but definitely should. Prepare to open a lot of browser tabs.
Thanks to Zara's irresistibly trendy deals, it's impossible to not pick up the latest dress silhouette or shoe style at a moment's notice. The only problem with this accessibility, of course, is that it's not uncommon to see someone else wearing the exact same thing you are (or at least, wearing something that's sitting in your closet). That's why, we're determined to find similar alternatives. One destination for that is Tictail: the site is stocked with the same minimalist-approved pieces you love at Zara, but they've got a uniqueness that means you won't be seeing it everywhere. And the retailer's head merchandiser Anna Decilveo is here to point out the best picks.
If you, too, have been looking for a way to satisfy your Zara craving without becoming a fashion clone, click on to get to know 10 brands you're sure to love just as much.
The Brand: Arethé
The Need-To-Know: “Arethé designer Alina makes clothes are that are the perfect combination of timeless and right on-trend. Case in point: this one-shoulder bodysuit that reveals just enough skin to take you from spring to summer and beyond.”
Arethé Louise Body, £61, available at Tictail.
The Brand: Hi Eleven
The Need-To-Know: “Mini is the new size for spring, and not just for skirts. This cute-but-ultra-functional black bag is perfectly put-together — but with a wink.”
Hi Eleven Lock Crossbody Bag, £69, available at Tictail.
The Brand: Habey
The Need-To-Know: “Thanks to David and Javier of Habey, I’ve finally found a statement earring I never want to take off.”
Habey Red and Nude Earrings, £76, available at Tictail.
The Brand: Nana Ubach
The Need-To-Know: “Great for both beach day and bar crawl, these 100% leather mules come in three colours: black, cream, and pale rose. I’ll take one of each, please.”
Nana Ubach Alnitak Black Leather, £75, available at Tictail.
The Brand: Carolina Machado
The Need-To-Know: “The perfect complement to those Nana Ubach mules? These cropped eyelet trousers from Portuguese favourite Carolina Machado.”
Carolina Machado Cropped Eyelet Trousers, £106, available at Tictail.
The Brand: Vasuma
The Need-To-Know: “I only want to see the world through shades of rose, so these octagonal glasses from Stockholm’s Vasuma are my new go-to for sunny days.”
Vasuma Diamond Light Gold Sun, £202, available at Tictail.
The Brand: Point Blank
The Need-To-Know: "Bralettes and bra tops are all the rage this season, and this lipstick red style from Point Blank is unlike any other I’ve seen.”
Point Blank Bandeaux, £70, available at Tictail.
The Brand: Ida Klamborn
The Need-To-Know: “Ida is my idol. This star tee hits all the right style notes, and works especially well paired with high-waisted white flared denim — a warm weather staple.”
Ida Klamborn Star Top, £88, available at Tictail.
The Brand: Outsiders Division
The Need-To-Know: “Hand-painted daisies + classic cotton bucket hat = festival vibes for spring.”
Outsiders Division Daisy Hat, £51, available at Tictail.
The Brand: Desiree Klein
The Need-To-Know: “The beauty’s in the details. I love the ruffled bottom on this knitted cotton tank from L.A. style goddess Desiree Klein.”
Desiree Klein Nina Top, £99, available at Tictail.
For more Tictail-approved picks, head here.
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