While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and it's paying off. At least, it seems like it's going to, given the reaction to the label's AW16 collection show in London — its first true "see now, buy now " offering of both men's and women's clothes.
A whopping 83 looks (and a whole lot of ruffles) later, we found ourselves inspired — and for more than one reason. First, the clothes are in-season, meaning what we saw (a parade of sweaters, maxi dresses with boots, and matching silk sets) wasn't too far off from what we're actually wearing. Second, the pieces were available immediately following the presentation (consumers for the win!). Third, similar cuts appeared in an array of colour ways, patterns, and layering arrangements that showed how the items could easily be translated into anyone's closet.
It was the 15 layering equations ahead that most reminded us how seamlessly fashion should fit into our daily lives. And with the brand's customer-facing mindset these days, well, the relationship between people and clothing has never been so harmonious.
Short-Sleeved Robed Coat + Button-Up + Shorts + Belt
Photo: Courtesy of Burberry.
Sweater + Button-Up + Miniskirt + Midi-Dress + Belt
Photo: Courtesy of Burberry.
Blazer + Rose Coat + Button-Up + Trousers + Belt
Photo: Courtesy of Burberry.
Military Jacket + Pussy-Bow Blouse + Trousers + Belt
Photo: Courtesy of Burberry.
Turtleneck Sweater + Button-Up + Cropped Trousers
Photo: Courtesy of Burberry.
Parka + Robe Coat + Button-Up + Cropped Trousers + Belt
Photo: Courtesy of Burberry.
Off-The-Shoulder Sweater + Matching Silk Set
Photo: Courtesy of Burberry.
Cardigan + Robe Coat + Button-Up + Maxi-Skirt + Belt
Photo: Courtesy of Burberry.
Midi-Dress + Minidress
Photo: Courtesy of Burberry.
Track Jacket + Robe Coat + Button-Up + Skirt + Belt
Photo: Courtesy of Burberry.
Robe Coat + Midi-Dress + Miniskirt + Belt
Photo: Courtesy of Burberry.
Off-The-Shoulder Sweater + Maxi-Dress + Minidress
Photo: Courtesy of Burberry.
Short-Sleeved Dress + Long-Sleeved Dress + Belt
Photo: Courtesy of Burberry.Like what you see? How about some more R29 goodness, right here?
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